W2- Professorship (m/f/d) Business Administration, in particular Digital Sales and Marketing
Kennziffer: BW 2025/10
Your Profile
You are able to represent the field of business administration with a focus on digital sales and marketing in teaching and applied research, and to teach compulsory and advanced modules at bachelor's and master's level in a well-founded, practical and didactically high-quality manner.
Your required qualifications:
- Completed university degree and special aptitude for academic work, usually demonstrated by a qualified doctorate.
- Ability to teach courses in English.
- Proven professional experience of several years outside the university sector in digital marketing & sales in the B2B sector. Practical experience in at least two of the following areas is expected:
- Digital marketing
- Digital sales management
- CRM & customer experience
- AI-based sales and marketing solutions
- Experience with digital tools and methods, e.g. CRM systems, analytics and automation tools, social media platforms, AI-based marketing and sales tools.
- Ability to conduct application-oriented research with a focus on digitalisation in marketing/sales, sales analytics or customer journey.
Desirable additional skills:
- Management experience and budget responsibility
- International professional experience
- Experience in acquiring and implementing third-party funded projects
- Experience with project-based teaching, business games or blended learning formats
- Experience in designing and implementing research projects
- Professional network for setting up cooperation projects with companies
- Experience in supervising project work or final theses
The subject areas are to be represented both in teaching and in applied research. We expect very good didactical skills as well as the willingness to participate in the exchange with our international partner universities and to offer courses in English. In addition, we expect committed participation in teaching basic subjects and possibly giving lectures in related subject areas.
We expect the applicant to integrate themselves well into the existing team both professionally and personally, to get involved in the academic self-administration of our university and to enjoy imparting knowledge from their own professional experience to the students.
The university has a large number of collaborations with universities and research institutions such as Max Planck Institutes and Fraunhofer Institutes as well as companies. Intensifying and expanding these collaborations is highly desired.
Active participation in the university’s research activities is desired. In this context, we strive to increase third-party funding and the number of cooperative doctorates.
We advocate a supervision concept that requires a high level of presence of the teaching staff at the university campus.
German language skills (at least level C1) and English language skills are required. Teaching language is mainly German.
The hiring requirements for professors are regulated in Sec 49 of the Higher Education Act of the State of Rhineland-Palatinate.
We expressly welcome applications from all age groups and independent of gender identify, disability, ethnic background, religion, ideology, sexual orientation or identity.
If you have any content-related questions regarding this job announcement, please do not hesitate to contact Prof. Dr. Daniel Stenger (daniel.stenger@hs-kl.de).
Our Offer
This position is available from 01.09.2026 at the Zweibrücken campus of Kaiserslautern University of Applied Sciences at the Department of Business Administration in full time (100%).
Kaiserslautern University of Applied Sciences is a research-intensive university of applied sciences in the fields of computer science, technology, business, design and health. We educate around 6,300 students in more than 70 degree programmes and continuing education programmes at our three campuses in Kaiserslautern, Pirmasens and Zweibrücken. There are currently four main areas of research.
At our university of applied sciences and design, with its distinctive profile in applied research and development as well as academic further education, you can expect an innovative work environment and versatile further education opportunities within the framework of personnel development. Kaiserslautern University of Applied Sciences supports the compatibility of family and career, e.g., through flexible working hours.
In line with the State Equal Opportunities Act, Kaiserslautern University of Applied Sciences strives to further increase the proportion of women, particularly in research and teaching. We therefore urge them to apply.
Disabled persons will be given preferential consideration if they have the appropriate qualifications (please include proof).
If applicants feel discriminated or not being treated equally, a complaint can be submitted at the AGG-Complaints-Office (Legal Department).
Your Application
We look forward to receiving your application along with meaningful documents including the completed applicant profile (https://www.hs-kl.de/hochschule/aktuelles/stellenangebote), which you can send to us via our online job portal until 31.01.2026.