Professor (W2) for Media Psychology with a focus on innovative formats in corporate communication

at the faculty of Business and Economics

Commencing on 01 March 2027

Reference no.: 2026-41-AWM

Sustainability, Artificial Intelligence, Virtual Reality Technology and more. At the young, well-established Ansbach University of Applied Sciences, we deal with forward-looking topics in the fields of business, media and technology in research and teaching. The university's students, teaching staff and other employees are always the center of our attention. With 4.100 students in 41 degree programs, we offer excellent opportunities as a modern employer.

Your duties include

Practice-oriented teaching, incorporating digital teaching and learning formats in both German and English within the fields of media psychology and related areas for the Bachelor’s degree program in Applied Business and Media Psychology
Imparting theoretical and applied fundamentals of media psychology, particularly regarding communication strategies and innovative formats and media channels
Conceptualization, supervision, and evaluation of applied communication projects, i.e. in cooperation with companies, organizations, or agencies, such as within the framework of project-, transfer-, and research-oriented teaching formats in which students address real-world communication challenges
Research and development activities and proactive acquisition of third-party funding
Contribution to the establishment, operation, and strategic development of the areas of expertise in the Faculty of Business and Economics, considering current developments, particularly in the context of digitalization and the changing media landscape
High-quality supervision of project work, seminar papers, Bachelor's and Master's theses as well as doctorates
Involvement in setting up new national and international partnerships and maintaining existing ones
Active participation in academic self-governance and interdisciplinary committees at the university

You offer

A university degree (university-level “Diplom” or a combination of Bachelor’s and Master’s degrees) is preferred, ideally in communication studies, media studies, business/economics, social sciences, journalism, psychology, or a comparable field
Above-average academic qualifications, typically evidenced by a doctorate
Several years of relevant professional experience in internal and/or external organizational communication, e.g. in companies, public institutions, associations, or agencies
Practical experience in strategic organizational and stakeholder communication, public relations, employee relations, and marketing, as well as in the use of data-driven, AI-supported, and/or digital methods in corporate and organizational communication, ideally demonstrated by work samples submitted with the application
Experience in the conception, implementation, and evaluation of communication strategies and initiatives in the fields of UX and social media, as well as in reception and impact research
Ability to work in a team and enthusiasm for passing on your practical experience such as in qualitative and/or quantitative methods to our students as future academics

We offer

If the requirements are met, a permanent appointment with public servant status
Services for dual career couples through the Dual Career Netzwerk Nordbayern (dual career network for northern Bavaria)
Freedom to research and teach innovative topics
Possibility to obtain research and third-party funding for practice-oriented projects and to conduct these projects
Good framework conditions for your individual work-life-balance
Fostering of talents and potentials with a focus on gender equality and creativity
Attractive internal and external further training courses and a wide range of health, preventative and advisory services
Modern infrastructure at attractive university locations
An open communication culture in which diversity is lived and encouraged

Recruitment pursuant to Article 57 (3) of the BayHIG

Completed university degree in a field relevant to the professorship
Excellent academic achievements in research and an outstanding doctoral degree or equivalent academic qualification
Pedagogical aptitude
Special achievements in the application or development of academic knowledge and methods in a minimum of five years of work experience, which must have been acquired after completion of the university degree and of which at least three years must have been acquired outside the university sector. If, over a period of at least five years, a considerable portion of your work involved a cooperation between a university and a non-academic employer, this time may be considered to meet the requirements for non-academic work experience in special cases (pursuant to Article 57 (3) Sentence 1 No. 3 of the Bavarian Higher Education Innovation Act (BayHIG)).

We strive to increase the proportion of women as they are underrepresented, particularly in academic positions (Article 7 (3) of the Bavarian equal treatment act (BayGlG)). We are committed to equality of opportunity and to a proactive and inclusive approach which supports all under-represented groups. Severly disabled applicants are underrepresented and will be given preference in the case of equal qualification, ability and professional achievements. The selection process uses aptitude diagnostics provided by an external HR consultancy. Appointment to the public service can take place for EU citizens who have not yet reached the age of 52; if this condition is not met, you will be employed without public servant status. The professorship is associated with the obligation to offer courses at all locations of the university.

Please submit your application documents including the required supporting documents using our online portal by September 20, 2026 at the latest.

If you have any questions about the application process, please contact Human Resources: berufung@hs-ansbach.de

For questions related to the subject you can contact the Head of the Appointment Committee,

More information available at